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The method and madness of the maverick Elon Musk

2 min readOct 5, 2023

Let’s face it, ever since Elon Musk got his hands on Twitter, it has become a true circus.

The platform has undergone significant changes and it seems like Musk is still trying to figure out what to do with it.

However, one thing that is clear is his determination to generate money from the platform, no matter the cost.

In fact, Musk might be setting a new standard for other social media platforms.

First, there was the introduction of paid blue ticks, which created exclusivity on the platform.

And now, there are limitations on what links can be posted, further emphasising the exclusiveness of “X” (formerly known as Twitter).

Elon Musk has always been a disruptor by nature.

He has a knack for shaking up systems and pushing the boundaries of innovation, whether people like it or not.

It’s no surprise that he is making bold moves on “X”.

However, these changes also reflect a broader trend in social media.

The days of pure, unfiltered platforms are long gone. Nowadays, platforms want to own creators and exert influence over them. It’s a shift towards a more controlled and curated experience.

This begs the question: if “X” continues to move in this direction, will its relevance eventually fade away like many other apps that have embraced similar strategies?

Only time will tell.

In light of these developments, it’s crucial for creators to start thinking about building their own platforms. Platforms that prioritise their creations and provide a space where they can thrive without being burdened by excessive fees or restrictions.

It’s time for creators to take control of their own destiny.

So, what are your thoughts on how Elon Musk is handling “X”?

Do you see it as a positive step towards innovation and monetisation, or do you have concerns about the potential consequences for the platform’s relevance and the creators who rely on it?

I’d love to hear your thoughts…




Sipping coffee, listening to lofi-hip-hop, hoping my writing inspires high performing leaders to reach their full potential.